1Malaysia F1 team to be formed

Of course I am patriotic but I am equally tickled. Read article from theStar

• Even the pit-stop team consists of Malaysians
• 1Malaysia Team would identify a suitable Malaysian driver
• If we want to export the Proton, we must ensure that the brand is strong

If you read the article, all the objectives and strategies seem sound. However take a look at the Digi yellow man ad campaign. The ad was successfull in terms of popularity but it never achieved the objective to increase sales and conversion. This is simply because what the ad shouts out to be could not be delivered by the product. Digi simply does not have the best coverage, period.